Modern How to send emails on lemlist for 2025

Crafting Compelling Email Copy

Personalization is only one piece of the puzzle. The content of your email is equally important. Your email copy should be clear, concise, and engaging. Focus on the value you can provide to the recipient and avoid being overly sales-y.

Here are some tips for writing effective email copy:

• Keep it short: People are busy, so get straight to the point.
• Focus on the recipient: Talk about their needs and how you can help.
• Use a clear call to action: Tell the recipient what you want them to do.
• Proofread carefully: Errors can damage your credibility.

Example: Instead of saying “Our product is the best,” try saying “Our product can help you solve [problem] by [solution].” This focuses on the recipient’s needs and provides a clear benefit.

A well-written email template is like a well-oiled machine. Each component, from the subject line to the call to action, works together to drive engagement and achieve your desired outcome.

Email Marketing Pro

Building and Managing Your Email Campaigns

Once you have your email templates ready, you can start building your email campaigns. A campaign is a sequence of emails sent to a group of leads over a period of time. lemlist allows you to create multi-step campaigns with personalized follow-ups, conditional logic, and automated actions. Effective campaign management involves segmenting your audience, scheduling your emails appropriately, and monitoring the results closely.

Creating a New Campaign

To create a new campaign in lemlist:

• Click on the “Campaigns” tab in the lemlist dashboard.
• Click on the “New Campaign” button.
• Give your campaign a name and description.
• Select the email account you want to use to send the emails.
• Choose your lead source (e.g., CSV file, LinkedIn Sales Navigator integration).

Example: You’re launching a campaign to promote your new SaaS product to marketing managers. You would name your campaign “SaaS Product Launch – Marketing Managers”. You would select the email account you connected earlier (e.g., `sales@yourcompany.com`). Finally, you would upload a CSV file containing the contact information of your target marketing managers.

After these initial setup steps, you will be directed to the campaign builder where you can define the email sequence and add leads.

Building an Email Sequence

An email sequence consists of a series of emails sent over a period of time. Each email in the sequence can be personalized and triggered based on specific events, such as the recipient opening the previous email or clicking on a link.

Example: You want to create a sequence with three emails:

• Email 1: Initial outreach email introducing your product. (Sent immediately)
• Email 2: Follow-up email highlighting a key benefit. (Sent 3 days after Email 1 if no reply)
• Email 3: Final follow-up email offering a free trial. (Sent 5 days after Email 2 if no reply)

In lemlist, you would add three steps to your campaign. For each step, you would select the email template you want to use and configure the sending schedule. For the follow-up emails (Email 2 and Email 3), you would set a condition that they should only be sent if the recipient has not replied to the previous email.

Step 1: Send Email Template "Initial Outreach" (Immediate)
Step 2: Wait 3 days (Only if no reply to Step 1) -> Send Email Template "Benefit Highlight"
Step 3: Wait 5 days (Only if no reply to Step 2) -> Send Email Template "Free Trial Offer"

This automated sequence ensures that you consistently follow up with your leads without manually sending each email.

Managing Leads and Segmentation

lemlist allows you to segment your leads into different groups based on various criteria, such as industry, job title, or company size. This segmentation allows you to tailor your email campaigns to specific audiences and improve your results.

Example: You want to run separate campaigns for marketing managers in small businesses and marketing managers in large enterprises. You can segment your leads based on company size and then create two separate campaigns, each with email templates tailored to the specific needs of each group.

lemlist provides several ways to manage your leads, including:

• Importing leads from CSV files: This is the most common way to add leads to lemlist.
• Integrating with CRM systems: This allows you to automatically sync leads from your CRM to lemlist.
• Using the LinkedIn Sales Navigator integration: This allows you to import leads directly from LinkedIn Sales Navigator.

Proper lead management and segmentation are essential for ensuring that your emails reach the right people and that your campaigns are as effective as possible.

Feature	Gmail/Outlook	Custom SMTP
Ease of Setup	Very Easy	Requires Technical Knowledge
Deliverability	Good (With Warm-up)	Variable (Depends on SMTP Provider)
Control	Limited	Full Control
Cost	Included (With Email Account)	Depends on SMTP Provider

Understanding and Improving Email Deliverability

Email deliverability is the ability for your emails to reach the recipient’s inbox instead of being marked as spam or blocked altogether. It’s one of the most critical factors in determining the success of your email campaigns. Poor deliverability means your emails are never seen, rendering your efforts useless. lemlist incorporates features and recommendations to help you optimize your deliverability.

Warming Up Your Email Account

Warming up your email account is the process of gradually increasing the volume of emails you send to establish a positive sender reputation. Email providers like Gmail and Outlook are more likely to trust senders who have a consistent sending history and a low spam complaint rate.

lemlist automatically warms up your email account when you connect it. This process involves sending a small number of emails per day initially and gradually increasing the volume over time. This gradual increase helps to build trust with email providers and improve your deliverability.

Example: When you first connect your Gmail account to lemlist, lemlist might send only 5-10 emails per day. Over the next few weeks, it will gradually increase this number to 50-100 emails per day, depending on your plan and sending limits. Do not circumvent this process.

If you are using a new email account, it’s especially important to warm it up properly. Sending a large number of emails from a new account can trigger spam filters and damage your sender reputation.

Avoiding Spam Filters

Spam filters are designed to identify and block unsolicited or unwanted emails. To avoid triggering spam filters, you need to follow certain best practices:

• Use a reputable email sending service: lemlist is designed to help you avoid spam filters.
• Authenticate your email: Set up SPF, DKIM, and DMARC records for your domain.
• Avoid using spam trigger words: Words like “free,” “guaranteed,” and “urgent” can trigger spam filters.
• Personalize your emails: Personalized emails are less likely to be marked as spam.
• Provide an easy way to unsubscribe: Make it easy for recipients to unsubscribe from your emails.
• Maintain a clean email list: Remove inactive or invalid email addresses from your list.

Example: Let’s say you’re sending an email with the subject line “Free Consultation Guaranteed!”. This subject line is likely to trigger spam filters because it contains two common spam trigger words (“free” and “guaranteed”). Instead, try a subject line like “Discuss your marketing challenges” or “Explore personalized solutions”.

Setting up SPF, DKIM, and DMARC is crucial for authenticating your email and proving to email providers that you are a legitimate sender. These records are added to your domain’s DNS settings.

• SPF (Sender Policy Framework): Specifies which mail servers are authorized to send emails on behalf of your domain.
• DKIM (DomainKeys Identified Mail): Adds a digital signature to your emails, which verifies that the email has not been tampered with during transit.
• DMARC (Domain-based Message Authentication, Reporting & Conformance): Specifies how email providers should handle emails that fail SPF and DKIM checks.

You can typically find instructions on how to set up these records in your domain registrar’s documentation or by contacting their support team. Improperly configured DNS records can severely impact deliverability.

Monitoring Your Sender Reputation

Your sender reputation is a score that email providers assign to your sending domain and IP address. A positive sender reputation means that your emails are more likely to reach the inbox, while a negative sender reputation means that your emails are more likely to be marked as spam.

You can monitor your sender reputation using various online tools, such as Google Postmaster Tools and Sender Score. These tools provide insights into your spam complaint rate, your authentication status, and other factors that affect your deliverability.

Example: You’re using Google Postmaster Tools to monitor your sender reputation for your domain `yourcompany.com`. You notice that your spam complaint rate has recently increased. This could indicate that your emails are being marked as spam by recipients. You should investigate the cause of the increased spam complaint rate and take steps to address it, such as improving your email content, segmenting your audience, or removing inactive email addresses from your list.

Deliverability is not a one-time fix; it’s an ongoing process. Regularly monitor your sender reputation and adapt your strategies to stay ahead of the curve.

Email Deliverability Expert

External Resource: [https://sendgrid.com/blog/email-deliverability/](https://sendgrid.com/blog/email-deliverability/)

Analyzing Your Campaign Performance and Optimizing Your Strategy

Analyzing your campaign performance is crucial for understanding what’s working and what’s not. lemlist provides detailed analytics that allow you to track key metrics, identify areas for improvement, and optimize your email strategy. Without analyzing your data, you are essentially flying blind.

Tracking Key Metrics

lemlist tracks a variety of metrics to help you understand how your campaigns are performing. Some of the most important metrics include:

• Open Rate: The percentage of recipients who opened your email.
• Reply Rate: The percentage of recipients who replied to your email.
• Click-Through Rate (CTR): The percentage of recipients who clicked on a link in your email.
• Bounce Rate: The percentage of emails that could not be delivered.
• Unsubscribe Rate: The percentage of recipients who unsubscribed from your emails.
• Lead Rate: If you are using lemlist for lead generation and mark replies as leads, this tracks the number of leads created.

Example: You’re analyzing the performance of a recent campaign and notice that your open rate is only 10%. This is significantly lower than your average open rate of 20%. This indicates that your subject line is not compelling enough or that your emails are being marked as spam. You should experiment with different subject lines and review your deliverability settings to improve your open rate.

A high bounce rate (over 5%) suggests you need to clean your email list to remove invalid or inactive addresses. This helps improve your sender reputation.

A/B Testing

A/B testing involves creating two different versions of your email (A and B) and sending them to a portion of your audience. By comparing the performance of the two versions, you can identify which one is more effective.

You can A/B test various elements of your email, including:

• Subject Line: Test different subject lines to see which one generates the highest open rate.
• Email Copy: Test different wording, tone, and calls to action.
• Images: Test different images or no images at all.
• Personalization: Test different levels of personalization.

Example: You want to test two different subject lines for your next campaign:

• Subject Line A: “Increase Your Sales with Our Product”
• Subject Line B: “Unlock Growth with [Product Name]”

You would create two versions of your email, one with Subject Line A and one with Subject Line B. You would then send each version to a random sample of your audience. After a certain period, you would analyze the open rates of the two versions and determine which subject line is more effective. You would then use the winning subject line for the rest of your campaign.

Optimizing Your Email Strategy Based on Data

The data you collect from your email campaigns can provide valuable insights into your audience’s preferences and behavior. Use this data to optimize your email strategy and improve your results.

Here are some examples of how you can use data to optimize your email strategy:

• If your open rates are low: Experiment with different subject lines, improve your deliverability, and segment your audience.
• If your reply rates are low: Improve your email copy, personalize your emails, and offer valuable content.
• If your click-through rates are low: Make your call to action more clear and compelling, and ensure that your links are working properly.
• If your bounce rates are high: Clean your email list and verify the email addresses before sending.

Example: You notice that your emails are performing significantly better with recipients in the technology industry compared to recipients in the healthcare industry. This suggests that your current email messaging is more relevant to the technology industry. You should consider creating separate campaigns with tailored messaging for each industry.

By continuously analyzing your campaign performance and optimizing your email strategy based on data, you can significantly improve your results and achieve your desired outcomes.

This ensures that your email still sounds personal even if you don’t have all the information. It’s far better than sending an email that says “Hi ,” with a blank space.

Crafting Compelling Email Copy

Personalization is only one piece of the puzzle. The content of your email is equally important. Your email copy should be clear, concise, and engaging. Focus on the value you can provide to the recipient and avoid being overly sales-y.

Here are some tips for writing effective email copy:

• Keep it short: People are busy, so get straight to the point.
• Focus on the recipient: Talk about their needs and how you can help.
• Use a clear call to action: Tell the recipient what you want them to do.
• Proofread carefully: Errors can damage your credibility.

Example: Instead of saying “Our product is the best,” try saying “Our product can help you solve [problem] by [solution].” This focuses on the recipient’s needs and provides a clear benefit.

A well-written email template is like a well-oiled machine. Each component, from the subject line to the call to action, works together to drive engagement and achieve your desired outcome.

Email Marketing Pro

Building and Managing Your Email Campaigns

Once you have your email templates ready, you can start building your email campaigns. A campaign is a sequence of emails sent to a group of leads over a period of time. lemlist allows you to create multi-step campaigns with personalized follow-ups, conditional logic, and automated actions. Effective campaign management involves segmenting your audience, scheduling your emails appropriately, and monitoring the results closely.

Creating a New Campaign

To create a new campaign in lemlist:

• Click on the “Campaigns” tab in the lemlist dashboard.
• Click on the “New Campaign” button.
• Give your campaign a name and description.
• Select the email account you want to use to send the emails.
• Choose your lead source (e.g., CSV file, LinkedIn Sales Navigator integration).

Example: You’re launching a campaign to promote your new SaaS product to marketing managers. You would name your campaign “SaaS Product Launch – Marketing Managers”. You would select the email account you connected earlier (e.g., `sales@yourcompany.com`). Finally, you would upload a CSV file containing the contact information of your target marketing managers.

After these initial setup steps, you will be directed to the campaign builder where you can define the email sequence and add leads.

Building an Email Sequence

An email sequence consists of a series of emails sent over a period of time. Each email in the sequence can be personalized and triggered based on specific events, such as the recipient opening the previous email or clicking on a link.

Example: You want to create a sequence with three emails:

• Email 1: Initial outreach email introducing your product. (Sent immediately)
• Email 2: Follow-up email highlighting a key benefit. (Sent 3 days after Email 1 if no reply)
• Email 3: Final follow-up email offering a free trial. (Sent 5 days after Email 2 if no reply)

In lemlist, you would add three steps to your campaign. For each step, you would select the email template you want to use and configure the sending schedule. For the follow-up emails (Email 2 and Email 3), you would set a condition that they should only be sent if the recipient has not replied to the previous email.

Step 1: Send Email Template "Initial Outreach" (Immediate)
Step 2: Wait 3 days (Only if no reply to Step 1) -> Send Email Template "Benefit Highlight"
Step 3: Wait 5 days (Only if no reply to Step 2) -> Send Email Template "Free Trial Offer"

This automated sequence ensures that you consistently follow up with your leads without manually sending each email.

Managing Leads and Segmentation

lemlist allows you to segment your leads into different groups based on various criteria, such as industry, job title, or company size. This segmentation allows you to tailor your email campaigns to specific audiences and improve your results.

Example: You want to run separate campaigns for marketing managers in small businesses and marketing managers in large enterprises. You can segment your leads based on company size and then create two separate campaigns, each with email templates tailored to the specific needs of each group.

lemlist provides several ways to manage your leads, including:

• Importing leads from CSV files: This is the most common way to add leads to lemlist.
• Integrating with CRM systems: This allows you to automatically sync leads from your CRM to lemlist.
• Using the LinkedIn Sales Navigator integration: This allows you to import leads directly from LinkedIn Sales Navigator.

Proper lead management and segmentation are essential for ensuring that your emails reach the right people and that your campaigns are as effective as possible.

Feature	Gmail/Outlook	Custom SMTP
Ease of Setup	Very Easy	Requires Technical Knowledge
Deliverability	Good (With Warm-up)	Variable (Depends on SMTP Provider)
Control	Limited	Full Control
Cost	Included (With Email Account)	Depends on SMTP Provider

Understanding and Improving Email Deliverability

Email deliverability is the ability for your emails to reach the recipient’s inbox instead of being marked as spam or blocked altogether. It’s one of the most critical factors in determining the success of your email campaigns. Poor deliverability means your emails are never seen, rendering your efforts useless. lemlist incorporates features and recommendations to help you optimize your deliverability.

Warming Up Your Email Account

Warming up your email account is the process of gradually increasing the volume of emails you send to establish a positive sender reputation. Email providers like Gmail and Outlook are more likely to trust senders who have a consistent sending history and a low spam complaint rate.

lemlist automatically warms up your email account when you connect it. This process involves sending a small number of emails per day initially and gradually increasing the volume over time. This gradual increase helps to build trust with email providers and improve your deliverability.

Example: When you first connect your Gmail account to lemlist, lemlist might send only 5-10 emails per day. Over the next few weeks, it will gradually increase this number to 50-100 emails per day, depending on your plan and sending limits. Do not circumvent this process.

If you are using a new email account, it’s especially important to warm it up properly. Sending a large number of emails from a new account can trigger spam filters and damage your sender reputation.

Avoiding Spam Filters

Spam filters are designed to identify and block unsolicited or unwanted emails. To avoid triggering spam filters, you need to follow certain best practices:

• Use a reputable email sending service: lemlist is designed to help you avoid spam filters.
• Authenticate your email: Set up SPF, DKIM, and DMARC records for your domain.
• Avoid using spam trigger words: Words like “free,” “guaranteed,” and “urgent” can trigger spam filters.
• Personalize your emails: Personalized emails are less likely to be marked as spam.
• Provide an easy way to unsubscribe: Make it easy for recipients to unsubscribe from your emails.
• Maintain a clean email list: Remove inactive or invalid email addresses from your list.

Example: Let’s say you’re sending an email with the subject line “Free Consultation Guaranteed!”. This subject line is likely to trigger spam filters because it contains two common spam trigger words (“free” and “guaranteed”). Instead, try a subject line like “Discuss your marketing challenges” or “Explore personalized solutions”.

Setting up SPF, DKIM, and DMARC is crucial for authenticating your email and proving to email providers that you are a legitimate sender. These records are added to your domain’s DNS settings.

• SPF (Sender Policy Framework): Specifies which mail servers are authorized to send emails on behalf of your domain.
• DKIM (DomainKeys Identified Mail): Adds a digital signature to your emails, which verifies that the email has not been tampered with during transit.
• DMARC (Domain-based Message Authentication, Reporting & Conformance): Specifies how email providers should handle emails that fail SPF and DKIM checks.

You can typically find instructions on how to set up these records in your domain registrar’s documentation or by contacting their support team. Improperly configured DNS records can severely impact deliverability.

Monitoring Your Sender Reputation

Your sender reputation is a score that email providers assign to your sending domain and IP address. A positive sender reputation means that your emails are more likely to reach the inbox, while a negative sender reputation means that your emails are more likely to be marked as spam.

You can monitor your sender reputation using various online tools, such as Google Postmaster Tools and Sender Score. These tools provide insights into your spam complaint rate, your authentication status, and other factors that affect your deliverability.

Example: You’re using Google Postmaster Tools to monitor your sender reputation for your domain `yourcompany.com`. You notice that your spam complaint rate has recently increased. This could indicate that your emails are being marked as spam by recipients. You should investigate the cause of the increased spam complaint rate and take steps to address it, such as improving your email content, segmenting your audience, or removing inactive email addresses from your list.

Deliverability is not a one-time fix; it’s an ongoing process. Regularly monitor your sender reputation and adapt your strategies to stay ahead of the curve.

Email Deliverability Expert

External Resource: [https://sendgrid.com/blog/email-deliverability/](https://sendgrid.com/blog/email-deliverability/)

Analyzing Your Campaign Performance and Optimizing Your Strategy

Analyzing your campaign performance is crucial for understanding what’s working and what’s not. lemlist provides detailed analytics that allow you to track key metrics, identify areas for improvement, and optimize your email strategy. Without analyzing your data, you are essentially flying blind.

Tracking Key Metrics

lemlist tracks a variety of metrics to help you understand how your campaigns are performing. Some of the most important metrics include:

• Open Rate: The percentage of recipients who opened your email.
• Reply Rate: The percentage of recipients who replied to your email.
• Click-Through Rate (CTR): The percentage of recipients who clicked on a link in your email.
• Bounce Rate: The percentage of emails that could not be delivered.
• Unsubscribe Rate: The percentage of recipients who unsubscribed from your emails.
• Lead Rate: If you are using lemlist for lead generation and mark replies as leads, this tracks the number of leads created.

Example: You’re analyzing the performance of a recent campaign and notice that your open rate is only 10%. This is significantly lower than your average open rate of 20%. This indicates that your subject line is not compelling enough or that your emails are being marked as spam. You should experiment with different subject lines and review your deliverability settings to improve your open rate.

A high bounce rate (over 5%) suggests you need to clean your email list to remove invalid or inactive addresses. This helps improve your sender reputation.

A/B Testing

A/B testing involves creating two different versions of your email (A and B) and sending them to a portion of your audience. By comparing the performance of the two versions, you can identify which one is more effective.

You can A/B test various elements of your email, including:

• Subject Line: Test different subject lines to see which one generates the highest open rate.
• Email Copy: Test different wording, tone, and calls to action.
• Images: Test different images or no images at all.
• Personalization: Test different levels of personalization.

Example: You want to test two different subject lines for your next campaign:

• Subject Line A: “Increase Your Sales with Our Product”
• Subject Line B: “Unlock Growth with [Product Name]”

You would create two versions of your email, one with Subject Line A and one with Subject Line B. You would then send each version to a random sample of your audience. After a certain period, you would analyze the open rates of the two versions and determine which subject line is more effective. You would then use the winning subject line for the rest of your campaign.

Optimizing Your Email Strategy Based on Data

The data you collect from your email campaigns can provide valuable insights into your audience’s preferences and behavior. Use this data to optimize your email strategy and improve your results.

Here are some examples of how you can use data to optimize your email strategy:

• If your open rates are low: Experiment with different subject lines, improve your deliverability, and segment your audience.
• If your reply rates are low: Improve your email copy, personalize your emails, and offer valuable content.
• If your click-through rates are low: Make your call to action more clear and compelling, and ensure that your links are working properly.
• If your bounce rates are high: Clean your email list and verify the email addresses before sending.

Example: You notice that your emails are performing significantly better with recipients in the technology industry compared to recipients in the healthcare industry. This suggests that your current email messaging is more relevant to the technology industry. You should consider creating separate campaigns with tailored messaging for each industry.

By continuously analyzing your campaign performance and optimizing your email strategy based on data, you can significantly improve your results and achieve your desired outcomes.

How to Send Emails on lemlist: A Comprehensive Guide

lemlist is a powerful sales automation platform that allows you to personalize your outreach and generate more leads. One of its core functionalities is, of course, sending emails. This article provides a comprehensive guide on how to effectively send emails on lemlist, covering everything from setting up your account and connecting your email provider to crafting compelling email sequences and analyzing your campaign performance. We’ll delve into the different options available to tailor your email sending strategy and maximize your results.

Table of Contents

• Connecting Your Email Account to lemlist
• Creating and Personalizing Email Templates
• Building and Managing Your Email Campaigns
• Understanding and Improving Email Deliverability
• Analyzing Your Campaign Performance and Optimizing Your Strategy

Connecting Your Email Account to lemlist

Before you can start sending emails with lemlist, you need to connect your email account. This process involves authorizing lemlist to send emails on your behalf. lemlist supports various email providers, including Gmail, Outlook, and custom SMTP servers. Properly connecting your email is crucial for ensuring your emails are sent and tracked effectively. It’s the foundation for successful email campaigns.

Connecting a Gmail Account

Connecting a Gmail account is straightforward. Here’s how:

• Navigate to the “Settings” -> “Integrations” section in your lemlist dashboard.
• Click on the “Connect with Google” button.
• Select the Google account you want to connect.
• Grant lemlist the necessary permissions (send emails, read email settings).

Example: Let’s say you want to connect your `sales@yourcompany.com` Gmail account. After following the steps above, Google will prompt you to grant lemlist access to your Gmail account. This includes permissions to “Send emails as you” and “Read your email settings and metadata.” These permissions are essential for lemlist to send personalized emails on your behalf and track email opens. Once you grant access, your Gmail account will be successfully connected to lemlist.

After connecting, lemlist performs a warm-up process to improve your sender reputation. This involves sending a few emails per day initially and gradually increasing the volume.

Connecting an Outlook Account

The process for connecting an Outlook account is similar to connecting a Gmail account:

• Navigate to the “Settings” -> “Integrations” section in your lemlist dashboard.
• Click on the “Connect with Outlook” button.
• Sign in to your Outlook account.
• Grant lemlist the necessary permissions.

Example: You have an Outlook account `john.doe@yourcompany.com`. Connecting this account to lemlist requires you to log in with your Outlook credentials and grant permissions to lemlist. These permissions allow lemlist to send emails from your Outlook account and access information related to sending and receiving emails, such as read receipts and delivery status.

Just like with Gmail, lemlist will warm up your Outlook account after connection to ensure optimal deliverability.

Connecting via Custom SMTP

If you are using a different email provider or want more control over your email sending, you can connect using custom SMTP settings. This requires you to provide the following information:

• SMTP Server Address (e.g., smtp.example.com)
• SMTP Port (e.g., 587)
• Username
• Password
• Encryption Type (SSL/TLS)

Example: Let’s say you’re using SendGrid to send your emails. You would need to obtain the SMTP credentials from your SendGrid account. These credentials typically include:

• SMTP Server: smtp.sendgrid.net
• SMTP Port: 587
• Username: apikey
• Password: Your SendGrid API Key
• Encryption: TLS

You would then enter these details into the custom SMTP settings in lemlist. Incorrect SMTP settings can lead to sending failures, so double-check your details before saving. The exact settings vary depending on your email provider, so consult their documentation for the correct values.

Expert Tip: Always use a dedicated email address for your lemlist campaigns. This helps to keep your personal or primary business email account separate and prevents any potential deliverability issues from affecting your core communication channels.

John Smith, Email Marketing Consultant

Creating and Personalizing Email Templates

Once your email account is connected, you can start creating email templates. Email templates are the foundation of your outreach campaigns. lemlist allows you to personalize these templates with custom variables and liquid syntax to tailor each email to the recipient. This personalization is key to increasing engagement and improving your response rates. A well-crafted and personalized email template will make a recipient feel valued and understood, leading to a higher likelihood of interaction.

Using Variables for Personalization

Variables allow you to dynamically insert information into your email templates. lemlist supports both standard variables (e.g., `{{firstName}}`, `{{lastName}}`) and custom variables. Standard variables are automatically populated based on the data you import into lemlist. Custom variables allow you to include any other information you have about your leads.

Example: You want to send an email to a potential client named Alice Smith who works at Acme Corp. You can use the following template:

Subject: Checking in, {{firstName}}

Hi {{firstName}},

I hope you're having a great week. I noticed that you're the {{jobTitle}} at {{companyName}}.  I wanted to reach out because...

Best regards,
[Your Name]

When lemlist sends this email to Alice, it will automatically replace `{{firstName}}` with “Alice,” `{{jobTitle}}` with her job title, and `{{companyName}}` with “Acme Corp.” This makes the email feel more personal and relevant to her.

You can also create custom variables to personalize your emails further. For example, if you have information about a lead’s industry or their specific pain points, you can create custom variables to include that information in your emails.

Liquid Syntax for Advanced Personalization

Liquid syntax allows you to create more dynamic and conditional content in your email templates. This enables you to tailor your emails based on specific criteria or data points. Liquid syntax allows you to create truly dynamic email experiences.

Example: You want to include a different greeting based on the recipient’s gender. You can use the following liquid syntax:

Hi {% if gender == "male" %} Mr. {% else %} Ms. {% endif %} {{lastName}},

If the `gender` variable is “male,” the email will greet the recipient as “Mr. [LastName]”. If the `gender` variable is “female,” the email will greet the recipient as “Ms. [LastName]”. If the gender variable is missing it would default to “Ms.” This allows you to personalize your greetings based on the information you have about your leads.

Another common use of liquid syntax is to handle missing data. For instance, if you don’t have a recipient’s first name, you can use a default greeting.

Hi {% if firstName %} {{firstName}}, {% else %} there, {% endif %}

This ensures that your email still sounds personal even if you don’t have all the information. It’s far better than sending an email that says “Hi ,” with a blank space.

Crafting Compelling Email Copy

Personalization is only one piece of the puzzle. The content of your email is equally important. Your email copy should be clear, concise, and engaging. Focus on the value you can provide to the recipient and avoid being overly sales-y.

Here are some tips for writing effective email copy:

• Keep it short: People are busy, so get straight to the point.
• Focus on the recipient: Talk about their needs and how you can help.
• Use a clear call to action: Tell the recipient what you want them to do.
• Proofread carefully: Errors can damage your credibility.

Example: Instead of saying “Our product is the best,” try saying “Our product can help you solve [problem] by [solution].” This focuses on the recipient’s needs and provides a clear benefit.

A well-written email template is like a well-oiled machine. Each component, from the subject line to the call to action, works together to drive engagement and achieve your desired outcome.

Email Marketing Pro

Building and Managing Your Email Campaigns

Once you have your email templates ready, you can start building your email campaigns. A campaign is a sequence of emails sent to a group of leads over a period of time. lemlist allows you to create multi-step campaigns with personalized follow-ups, conditional logic, and automated actions. Effective campaign management involves segmenting your audience, scheduling your emails appropriately, and monitoring the results closely.

Creating a New Campaign

To create a new campaign in lemlist:

• Click on the “Campaigns” tab in the lemlist dashboard.
• Click on the “New Campaign” button.
• Give your campaign a name and description.
• Select the email account you want to use to send the emails.
• Choose your lead source (e.g., CSV file, LinkedIn Sales Navigator integration).

Example: You’re launching a campaign to promote your new SaaS product to marketing managers. You would name your campaign “SaaS Product Launch – Marketing Managers”. You would select the email account you connected earlier (e.g., `sales@yourcompany.com`). Finally, you would upload a CSV file containing the contact information of your target marketing managers.

After these initial setup steps, you will be directed to the campaign builder where you can define the email sequence and add leads.

Building an Email Sequence

An email sequence consists of a series of emails sent over a period of time. Each email in the sequence can be personalized and triggered based on specific events, such as the recipient opening the previous email or clicking on a link.

Example: You want to create a sequence with three emails:

• Email 1: Initial outreach email introducing your product. (Sent immediately)
• Email 2: Follow-up email highlighting a key benefit. (Sent 3 days after Email 1 if no reply)
• Email 3: Final follow-up email offering a free trial. (Sent 5 days after Email 2 if no reply)

In lemlist, you would add three steps to your campaign. For each step, you would select the email template you want to use and configure the sending schedule. For the follow-up emails (Email 2 and Email 3), you would set a condition that they should only be sent if the recipient has not replied to the previous email.

Step 1: Send Email Template "Initial Outreach" (Immediate)
Step 2: Wait 3 days (Only if no reply to Step 1) -> Send Email Template "Benefit Highlight"
Step 3: Wait 5 days (Only if no reply to Step 2) -> Send Email Template "Free Trial Offer"

This automated sequence ensures that you consistently follow up with your leads without manually sending each email.

Managing Leads and Segmentation

lemlist allows you to segment your leads into different groups based on various criteria, such as industry, job title, or company size. This segmentation allows you to tailor your email campaigns to specific audiences and improve your results.

Example: You want to run separate campaigns for marketing managers in small businesses and marketing managers in large enterprises. You can segment your leads based on company size and then create two separate campaigns, each with email templates tailored to the specific needs of each group.

lemlist provides several ways to manage your leads, including:

• Importing leads from CSV files: This is the most common way to add leads to lemlist.
• Integrating with CRM systems: This allows you to automatically sync leads from your CRM to lemlist.
• Using the LinkedIn Sales Navigator integration: This allows you to import leads directly from LinkedIn Sales Navigator.

Proper lead management and segmentation are essential for ensuring that your emails reach the right people and that your campaigns are as effective as possible.

Feature	Gmail/Outlook	Custom SMTP
Ease of Setup	Very Easy	Requires Technical Knowledge
Deliverability	Good (With Warm-up)	Variable (Depends on SMTP Provider)
Control	Limited	Full Control
Cost	Included (With Email Account)	Depends on SMTP Provider

Understanding and Improving Email Deliverability

Email deliverability is the ability for your emails to reach the recipient’s inbox instead of being marked as spam or blocked altogether. It’s one of the most critical factors in determining the success of your email campaigns. Poor deliverability means your emails are never seen, rendering your efforts useless. lemlist incorporates features and recommendations to help you optimize your deliverability.

Warming Up Your Email Account

Warming up your email account is the process of gradually increasing the volume of emails you send to establish a positive sender reputation. Email providers like Gmail and Outlook are more likely to trust senders who have a consistent sending history and a low spam complaint rate.

lemlist automatically warms up your email account when you connect it. This process involves sending a small number of emails per day initially and gradually increasing the volume over time. This gradual increase helps to build trust with email providers and improve your deliverability.

Example: When you first connect your Gmail account to lemlist, lemlist might send only 5-10 emails per day. Over the next few weeks, it will gradually increase this number to 50-100 emails per day, depending on your plan and sending limits. Do not circumvent this process.

If you are using a new email account, it’s especially important to warm it up properly. Sending a large number of emails from a new account can trigger spam filters and damage your sender reputation.

Avoiding Spam Filters

Spam filters are designed to identify and block unsolicited or unwanted emails. To avoid triggering spam filters, you need to follow certain best practices:

• Use a reputable email sending service: lemlist is designed to help you avoid spam filters.
• Authenticate your email: Set up SPF, DKIM, and DMARC records for your domain.
• Avoid using spam trigger words: Words like “free,” “guaranteed,” and “urgent” can trigger spam filters.
• Personalize your emails: Personalized emails are less likely to be marked as spam.
• Provide an easy way to unsubscribe: Make it easy for recipients to unsubscribe from your emails.
• Maintain a clean email list: Remove inactive or invalid email addresses from your list.

Example: Let’s say you’re sending an email with the subject line “Free Consultation Guaranteed!”. This subject line is likely to trigger spam filters because it contains two common spam trigger words (“free” and “guaranteed”). Instead, try a subject line like “Discuss your marketing challenges” or “Explore personalized solutions”.

Setting up SPF, DKIM, and DMARC is crucial for authenticating your email and proving to email providers that you are a legitimate sender. These records are added to your domain’s DNS settings.

• SPF (Sender Policy Framework): Specifies which mail servers are authorized to send emails on behalf of your domain.
• DKIM (DomainKeys Identified Mail): Adds a digital signature to your emails, which verifies that the email has not been tampered with during transit.
• DMARC (Domain-based Message Authentication, Reporting & Conformance): Specifies how email providers should handle emails that fail SPF and DKIM checks.

You can typically find instructions on how to set up these records in your domain registrar’s documentation or by contacting their support team. Improperly configured DNS records can severely impact deliverability.

Monitoring Your Sender Reputation

Your sender reputation is a score that email providers assign to your sending domain and IP address. A positive sender reputation means that your emails are more likely to reach the inbox, while a negative sender reputation means that your emails are more likely to be marked as spam.

You can monitor your sender reputation using various online tools, such as Google Postmaster Tools and Sender Score. These tools provide insights into your spam complaint rate, your authentication status, and other factors that affect your deliverability.

Example: You’re using Google Postmaster Tools to monitor your sender reputation for your domain `yourcompany.com`. You notice that your spam complaint rate has recently increased. This could indicate that your emails are being marked as spam by recipients. You should investigate the cause of the increased spam complaint rate and take steps to address it, such as improving your email content, segmenting your audience, or removing inactive email addresses from your list.

Deliverability is not a one-time fix; it’s an ongoing process. Regularly monitor your sender reputation and adapt your strategies to stay ahead of the curve.

Email Deliverability Expert

External Resource: [https://sendgrid.com/blog/email-deliverability/](https://sendgrid.com/blog/email-deliverability/)

Analyzing Your Campaign Performance and Optimizing Your Strategy

Analyzing your campaign performance is crucial for understanding what’s working and what’s not. lemlist provides detailed analytics that allow you to track key metrics, identify areas for improvement, and optimize your email strategy. Without analyzing your data, you are essentially flying blind.

Tracking Key Metrics

lemlist tracks a variety of metrics to help you understand how your campaigns are performing. Some of the most important metrics include:

• Open Rate: The percentage of recipients who opened your email.
• Reply Rate: The percentage of recipients who replied to your email.
• Click-Through Rate (CTR): The percentage of recipients who clicked on a link in your email.
• Bounce Rate: The percentage of emails that could not be delivered.
• Unsubscribe Rate: The percentage of recipients who unsubscribed from your emails.
• Lead Rate: If you are using lemlist for lead generation and mark replies as leads, this tracks the number of leads created.

Example: You’re analyzing the performance of a recent campaign and notice that your open rate is only 10%. This is significantly lower than your average open rate of 20%. This indicates that your subject line is not compelling enough or that your emails are being marked as spam. You should experiment with different subject lines and review your deliverability settings to improve your open rate.

A high bounce rate (over 5%) suggests you need to clean your email list to remove invalid or inactive addresses. This helps improve your sender reputation.

A/B Testing

A/B testing involves creating two different versions of your email (A and B) and sending them to a portion of your audience. By comparing the performance of the two versions, you can identify which one is more effective.

You can A/B test various elements of your email, including:

• Subject Line: Test different subject lines to see which one generates the highest open rate.
• Email Copy: Test different wording, tone, and calls to action.
• Images: Test different images or no images at all.
• Personalization: Test different levels of personalization.

Example: You want to test two different subject lines for your next campaign:

• Subject Line A: “Increase Your Sales with Our Product”
• Subject Line B: “Unlock Growth with [Product Name]”

You would create two versions of your email, one with Subject Line A and one with Subject Line B. You would then send each version to a random sample of your audience. After a certain period, you would analyze the open rates of the two versions and determine which subject line is more effective. You would then use the winning subject line for the rest of your campaign.

Optimizing Your Email Strategy Based on Data

The data you collect from your email campaigns can provide valuable insights into your audience’s preferences and behavior. Use this data to optimize your email strategy and improve your results.

Here are some examples of how you can use data to optimize your email strategy:

• If your open rates are low: Experiment with different subject lines, improve your deliverability, and segment your audience.
• If your reply rates are low: Improve your email copy, personalize your emails, and offer valuable content.
• If your click-through rates are low: Make your call to action more clear and compelling, and ensure that your links are working properly.
• If your bounce rates are high: Clean your email list and verify the email addresses before sending.

Example: You notice that your emails are performing significantly better with recipients in the technology industry compared to recipients in the healthcare industry. This suggests that your current email messaging is more relevant to the technology industry. You should consider creating separate campaigns with tailored messaging for each industry.

By continuously analyzing your campaign performance and optimizing your email strategy based on data, you can significantly improve your results and achieve your desired outcomes.