Блог Postigo

Блог о рассылках
и росте доставляемости

Практические советы, кейсы и гайды по email-маркетингу, доставляемости и автоматизации рассылок.

Advanced Cold Email Sequencing: Multi-Channel Strategies
Cold Outreach

Advanced Cold Email Sequencing: Multi-Channel Strategies

Integrate email, LinkedIn, and calls for better cold outreach. Multi-channel sequencing boosts response rates and conversions.

1 April 2026 9 мин чтения
Advanced Cold Email Sequencing: Strategies for Higher Replies
Cold Outreach

Advanced Cold Email Sequencing: Strategies for Higher Replies

Boost cold email replies with multi-channel, hyper-personalized sequences. This guide shows how to build sophisticated cadences for higher engagement.

25 March 2026 9 мин чтения
Advanced Cold Email Sequencing: Strategies for 2024
Cold Outreach

Advanced Cold Email Sequencing: Strategies for 2024

Boost conversions with 2024 cold email strategies. Multi-channel, personalized sequences drive results.

24 March 2026 10 мин чтения
Improve Cold Email Reply Rates with A/B Testing Strategies
Cold Outreach

Improve Cold Email Reply Rates with A/B Testing Strategies

Boost cold email replies. A/B test subject lines, copy, and CTAs to find what resonates and drives engagement.

21 March 2026 10 мин чтения
Building an ICP for Cold Email: A Step-by-Step Guide
Lead Generation

Building an ICP for Cold Email: A Step-by-Step Guide

Craft an ICP for cold email by analyzing best customers, firmographics, psychographics, and pain points. This boosts engagement and conversions.

20 March 2026 10 мин чтения
SMTP Port Numbers: A Comprehensive Guide for Email Deliverability
Email Deliverability

SMTP Port Numbers: A Comprehensive Guide for Email Deliverability

SMTP ports are channels for email transmission, like 25, 465, and 587. Choosing the right port impacts deliverability and security.

17 March 2026 9 мин чтения
Email Warm-up for Agencies: Maximize Deliverability & Client ROI
Email Deliverability

Email Warm-up for Agencies: Maximize Deliverability & Client ROI

Boost client email deliverability and ROI. Warm-up ensures your agency's emails land in inboxes, not spam.

16 March 2026 10 мин чтения
Cold Email vs LinkedIn Outreach: Which Channel Wins for B2B in 2026?
Lead Generation

Cold Email vs LinkedIn Outreach: Which Channel Wins for B2B in 2026?

Cold email and LinkedIn outreach are key B2B channels. Learn which wins for 2026 strategy.

16 March 2026 13 мин чтения
Google and Yahoo Sender Requirements 2026: What Cold Emailers Must Know
Compliance

Google and Yahoo Sender Requirements 2026: What Cold Emailers Must Know

Google and Yahoo's 2026 sender rules demand strong email authentication and low spam rates. Cold emailers must adapt now for future deliverability.

16 March 2026 8 мин чтения
SMTP Relay vs Direct Sending: Which Is Better for Cold Email?
Email Infrastructure

SMTP Relay vs Direct Sending: Which Is Better for Cold Email?

SMTP relay services offer optimized deliverability and ease of use. Direct sending provides granular control for technical teams.

16 March 2026 11 мин чтения
How to Build a B2B Email List from Scratch: Ethical Methods That Work
Lead Generation

How to Build a B2B Email List from Scratch: Ethical Methods That Work

Build a B2B email list ethically. Use public data, enrichment tools, and content marketing, not purchased lists.

16 March 2026 9 мин чтения
Cold Email for Startups: Get Your First 100 Customers Without a Budget
Cold Outreach

Cold Email for Startups: Get Your First 100 Customers Without a Budget

Acquire your first 100 customers with cold email. This guide details how to master outreach without a budget.

16 March 2026 9 мин чтения
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