Postigo Blog

Blog about mailings
and deliverability growth

Practical tips, case studies, and guides on email marketing, deliverability, and mailing automation.

How to Write a Cold Email to an HR Director for Recruiting or HR Tech
Cold Outreach

How to Write a Cold Email to an HR Director for Recruiting or HR Tech

Craft a compelling cold email to HR Directors. Focus on solutions that drive business outcomes and improve employee experience.

Mar 16, 2026 15 min read
How to Write a Cold Email to a VP of Sales
Cold Outreach

How to Write a Cold Email to a VP of Sales

Craft a cold email to a VP of Sales by focusing on their core challenges: revenue, quota, and team performance. Highlight tangible ROI and measurable impact, not generic pitches.

Mar 16, 2026 15 min read
How to Write a Cold Email to a CTO: Templates That Work
Cold Outreach

How to Write a Cold Email to a CTO: Templates That Work

Craft CTO cold emails that resonate. Get templates to connect with tech leaders effectively.

Mar 16, 2026 18 min read
How to Write a Cold Email to a CEO That Gets a Response
Cold Outreach

How to Write a Cold Email to a CEO That Gets a Response

Get a CEO's attention. Craft ultra-brief, high-value cold emails that cut through the noise and get responses.

Mar 16, 2026 17 min read
How to Personalize Cold Emails with AI Without Sounding Robotic
Cold Outreach

How to Personalize Cold Emails with AI Without Sounding Robotic

AI personalizes cold emails, analyzing data for insights. Human touch refines tone, ensuring genuine relevance and boosting replies.

Mar 16, 2026 9 min read
Signal-Based Outreach: Finding and Using Trigger Events in Cold Email
Lead Generation

Signal-Based Outreach: Finding and Using Trigger Events in Cold Email

Boost cold email success by using trigger events to find prospects with immediate needs. Timed, relevant messages cut through the noise for better open and reply rates.

Mar 16, 2026 11 min read
Cold Email for E-commerce: Partnership and Wholesale Outreach Guide
Cold Outreach

Cold Email for E-commerce: Partnership and Wholesale Outreach Guide

Unlock e-commerce growth via cold email. Forge partnerships, secure distribution, and boost brand visibility.

Mar 16, 2026 11 min read
Cold Email for Freelancers: Land Your First Clients Without a Network
Cold Outreach

Cold Email for Freelancers: Land Your First Clients Without a Network

Freelancers, land clients without a network. Master cold email outreach to build your client base from scratch.

Mar 16, 2026 13 min read
DMARC Monitoring for Cold Email: Protect Your Sender Reputation
Email Deliverability

DMARC Monitoring for Cold Email: Protect Your Sender Reputation

DMARC monitoring protects your sender reputation for cold email. It provides crucial visibility into authentication failures and spoofing attempts.

Mar 16, 2026 11 min read
Email Authentication Explained Simply: SPF, DKIM, DMARC, and BIMI
Email Infrastructure

Email Authentication Explained Simply: SPF, DKIM, DMARC, and BIMI

Verify email senders and message integrity with SPF, DKIM, DMARC, and BIMI. Improve deliverability and protect against spoofing.

Mar 16, 2026 12 min read
How to Write Cold Emails That Don't Sound Like AI Generated Them
Cold Outreach

How to Write Cold Emails That Don't Sound Like AI Generated Them

Craft human-sounding cold emails with deep personalization and conversational language. Avoid generic templates to build genuine rapport.

Mar 16, 2026 10 min read
Cold Email Metrics: What to Track and Industry Benchmarks for 2026
Cold Outreach

Cold Email Metrics: What to Track and Industry Benchmarks for 2026

Track key cold email metrics like open, reply, click, and conversion rates. Industry benchmarks for 2026 vary, so optimize based on your sector.

Mar 16, 2026 8 min read
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